Case Studies
Here’s How We Helped Serengeti Wellness Improve their Website Traffic and Keyword Visibility
Our Process
Step 1
Identifying Easy-Win Content Opportunities
When Serengeti Wellness first partnered with our team, we inherited a website from their previous agency that had low SEO-quality written content, structure and few clear calls to action. To jumpstart progress, we identified easy-win keyword opportunities, terms they could realistically rank for in the short term, and redeveloped those underperforming pages first. This strategic shift delivered immediate visibility and laid the groundwork for sustainable growth.
Step 2
Exhaustive Keyword Research and Local SEO Optimization
Next, we dove into comprehensive keyword research, uncovering the top local terms that mattered most for a therapy practice in Chicago. Using our Discover ? Cluster ? Deploy method, we strategically mapped keywords to each page and optimized metadata—from titles and descriptions to alt tags.
Step 3
Developing High-Quality Content in Serengeti’s Brand Voice
We knew it wasn’t just about ranking, it was about connecting. Our team crafted content that felt authentic to Serengeti Wellness’s compassionate brand voice while still being optimized for search. Every page was designed to inform, reassure, and inspire action, helping potential clients feel understood while improving engagement and conversions.
Step 4
Building Authority with Off-Page SEO
To strengthen credibility beyond the website, we implemented a robust off-page SEO strategy. By building high-quality backlinks and generating referral traffic, we elevated key pages’ authority and reinforced their search rankings. This not only expanded Serengeti Wellness’s reach but also ensured their long-term visibility in a competitive market.
Within just 12 months, Serengeti Wellness went from 24 ranking keywords to 296—a remarkable 1,133% increase that positioned them as a trusted local authority in their field
Why You Should Consider Middle Brain Marketing
Proven track record
We have a history of delivering successful campaigns for a wide range of clients, from small businesses to large corporations.
Customized solutions
I was hesitant to switch to a new software platform, but I’m so glad I did. This software has exceeded all my expectations. It’s intuitive and easy to use, even for someone who isn’t particularly tech-savvy.
Balanced Approach
Some agencies, value creativity above all else, others only care about the numbers. At Middle Brain Marketing, as our name suggests, we value a balanced strategy in our approach to marketing.
How iStorage Found Social Media Success
Our Process
Step 1
Content Review and Identifying Areas for Improvement
To kickstart the project, we conducted an in-depth review of iStorage’s existing Twitter content. We analyzed their previous posts, engagement metrics, and audience feedback to gain insights into their strengths and areas that needed improvement. We also engaged in discussions with the iStorage team to understand their objectives and key areas where they wanted to see improvements.
Step 2
Embracing the “Boring”
One of the challenges faced by iStorage was how to make the topic of storage more engaging and appealing to their audience. We embraced this challenge by tapping into our creative team’s expertise and brainstorming innovative ideas. Instead of attempting to change the nature of the subject matter, we focused on finding unique angles and creative approaches to present the content in a more entertaining and relatable manner.
Step 3
Delivering Entertaining, Evergreen and Timely Content
To ensure consistency and maintain an active presence on Twitter, we developed a content strategy that combined evergreen content with timely tweets. We created entertaining and informative posts that provided value to iStorage’s audience while incorporating elements of fun and humor. Additionally, we monitored trending topics and industry events to participate in relevant conversations and deliver timely content that resonated with the online audience.
Step 4
Delivering Immediate Results and Expanding the Partnership
The immediate success of our strategy impressed the iStorage team, leading them to expand our partnership. We were eventually entrusted with strategizing and developing social media concepts for iStorage as well as several of their sister brands under their parent companies umbrella.
Here’s How We Helped Kombuchade Improve their Website Traffic By Nearly 200%
Our Process
Step 1
Competitive Analysis and Identifying Content Gaps
To kick off the project, we conducted a comprehensive competitive analysis to understand Kombuchade’s position in the market and identify areas of opportunity. We analyzed their direct competitors and identified content gaps that could be leveraged to gain a competitive advantage. By examining their competitors’ websites, social media presence, and overall online strategies, we gained valuable insights into the industry landscape.
Step 2
Keyword Research and Implementation for Local Search Results
To improve Kombuchade’s visibility in local search results, we performed extensive keyword research. By targeting specific local keywords and long-tail variations, we aimed to capture relevant traffic and increase the chances of conversions. We optimized Kombuchade’s website pages, meta tags, headings, and content with these keywords to enhance its search engine rankings and attract more qualified visitors.
Step 3
Custom Content Creation
We recognized the importance of creating unique, engaging, and informative content that would resonate with Kombuchade’s target audience. By understanding their brand values, unique selling points, and target market, we developed a content strategy that aligned with Kombuchade’s goals. We created custom content, including blog posts, articles, and product descriptions, to convey Kombuchade’s message effectively and establish their brand as an authoritative source in the kombucha industry.
Step 4
On-Page and Off-Page SEO Optimization
To maximize Kombuchade’s organic search visibility, we implemented a comprehensive on-page SEO strategy. This involved optimizing meta tags, headings, URLs, and image alt tags to improve the website’s overall search engine friendliness.